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Microsoft switches Performance Max to Smart Shopping

Microsoft is notifying all advertisers that their Smart Shopping campaigns will quickly be upgraded to Performance Max, a transition set to occur within the coming months.
Why we care. This obligatory shift marks Microsoft’s push toward its more advanced, AI-driven ad layout, probably impacting many ecommerce advertisers.

What’s new:

All Smart Shopping campaigns moving to Performance Max
Transition emails have been despatched to all affected advertisers
Optional early upgrade function to be had
Yes, however. There can be a 1-2 week “mastering length” submit-improve, which can briefly have an effect on overall performance.

The guarantee. Microsoft says setup, reporting and overall performance history will continue to be unchanged after the transition.

How to improve early.

Go to campaign settings
Select Edit > Upgrade to Performance Max
Between the lines. This flow reflects Microsoft’s confidence in Performance Max’s AI capabilities, but the mastering duration suggests it’s now not a simple turn of a transfer.

What’s subsequent. Advertisers ought to display campaigns intently at some stage in the transition to make sure performance balance.

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